From Far-Right Icon to Resistance Emblem: The Surprising Evolution of the Frog

This revolution won't be broadcast, but it could have webbed feet and protruding eyes.

Additionally, it could include a unicorn's horn or a chicken's feathers.

As rallies opposing the government persist in US cities, demonstrators are adopting the energy of a community costume parade. They've provided dance instruction, distributed snacks, and performed on unicycles, as officers look on.

Combining humour and political action – a strategy social scientists term "tactical frivolity" – isn't novel. However, it has emerged as a hallmark of American protest in recent years, adopted by all sides of the political spectrum.

And one symbol has proven to be particularly salient – the frog. It originated after recordings of a clash between a protester in an inflatable frog and federal officers in the city of Portland, went viral. It subsequently appeared to protests nationwide.

"A great deal happening with that small frog costume," notes a professor, a professor at University of California, Davis and a Guggenheim Fellow who studies creative activism.

From Pepe to Portland

It's challenging to examine demonstrations and amphibians without addressing Pepe, a cartoon character embraced by far-right groups throughout an election cycle.

When this image first took off online, people used it to express certain emotions. Subsequently, its use evolved to express backing for a political figure, including a particular image endorsed by that figure personally, depicting Pepe with a signature suit and hair.

Images also circulated in certain internet forums in more extreme scenarios, as a hate group member. Users exchanged "unique frog images" and established cryptocurrency in his name. His catchphrase, "that feels good", became an inside joke.

But the character did not originate this divisive.

Matt Furie, the illustrator, has been vocal about his disapproval for its co-option. His creation was meant as simply a "chill frog-dude" in his series.

This character debuted in an online comic in the mid-2000s – non-political and best known for a particular bathroom habit. In a documentary, which documents the creator's attempt to wrest back control of his work, he stated his drawing was inspired by his life with companions.

When he began, Mr Furie tried uploading his work to early internet platforms, where people online began to copy, alter, and reinterpret the frog. When the meme proliferated into the more extreme corners of the internet, the creator attempted to distance himself from his creation, even killing him off in a final panel.

However, its legacy continued.

"This demonstrates that creators cannot own symbols," states Prof Bogad. "They transform and be reclaimed."

Until recently, the notoriety of Pepe resulted in amphibian imagery were predominantly linked to the right. A transformation occurred in early October, when an incident between an activist wearing an inflatable frog costume and an immigration officer in Portland captured global attention.

This incident followed a directive to send military personnel to Portland, which was called "a warzone". Activists began to gather in droves at a specific location, near an immigration enforcement facility.

The situation was tense and a officer sprayed pepper spray at the individual, directing it into the air intake fan of the costume.

Seth Todd, Seth Todd, quipped, saying he had tasted "something milder". But the incident went viral.

The frog suit was not too unusual for Portland, renowned for its quirky culture and activist demonstrations that delight in the ridiculous – public yoga, 80s-style aerobics lessons, and unique parades. A local saying is "Embrace the Strange."

The frog was also referenced in a lawsuit between the federal government and Portland, which argued the deployment overstepped authority.

While the court ruled that month that the president was within its rights to send personnel, a minority opinion disagreed, noting in her opinion the protesters' "well-known penchant for using unusual attire while voicing dissent."

"Observers may be tempted the majority's ruling, which accepts the description of Portland as a war zone, as simply ridiculous," Judge Susan Graber wrote. "But today's decision goes beyond absurdity."

The order was stopped legally just a month later, and personnel have reportedly departed the area.

Yet already, the frog had transformed into a powerful anti-administration symbol for progressive movements.

This symbol appeared nationwide at No Kings protests that fall. There were frogs – and unicorns and axolotls and dinosaurs – in major US cities. They were in small towns and global metropolises like Tokyo and London.

The frog costume was in high demand on major websites, and saw its cost increase.

Shaping the Optics

What connects both frogs together – is the interplay between the humorous, benign cartoon and serious intent. This is what "tactical frivolity."

The strategy rests on what Mr Bogad terms the "irresistible image" – frequently absurd, it's a "appealing and non-threatening" act that draws focus to a message without explicitly stating them. This is the unusual prop you wear, or the meme circulated.

The professor is both an expert in the subject and a veteran practitioner. He's written a text called 'Tactical Performance', and taught workshops around the world.

"One can look back to the Middle Ages – when people are dominated, they use absurdity to speak the truth a little bit and while maintaining a layer of protection."

The purpose of this approach is multi-faceted, Mr Bogad says.

As activists confront a powerful opposition, humorous attire {takes control of|seizes|influences

Jennifer Murphy DVM
Jennifer Murphy DVM

Sustainable architect and writer passionate about eco-friendly construction and innovative dome designs.